Alpha Investments supports the identification of Bitteswell as a Selected Rural Village in the Settlement Hierarchy. Bitteswell has two of the six key services (primary school and two public houses) as well as a village hall, church and open space, sports and recreation facilities. It is also close to a wider range of facilities, services and employment opportunities in Lutterworth as well as the strategic road network (the A4303, the A426,the A5 and junction 20 of the M1. The proposal for new housing to meet local need is supported and it is agreed that this strategy promotes sustainable development in rural areas and is therefore consistent with paragraph 55 of the National Planning Policy Framework (the Framework).