Part 2 of this Policy refers to development providing a mix of housing types, which is informed by up-to-date evidence of housing need. William Davis Ltd object to the wording of this policy as need is not the only consideration that should be taken into account when assessing any given site. The NPPF notes at paragraph 50 that in addition to future demographic trends and market trends, the size, type tenure and range of housing that is required in particular locations should also reflect local demand. As it stands, therefore the Policy is inconsistent with national policy and is unsound. The demand and character of any area within a district varies greatly, which will play a major role in determining what housing mix is appropriate. This Policy should therefore be altered to enable adaptability and flexibility in response to local market demand and the character of the area.